Strategic Marketing Communications: Essentials

1-Day Course

1-Day Course Outline

This 1-day course, designed for Leaders, Managers and Teams who wish to understand key principles and practical skills necessary for effective strategic marketing communications and success and apply them to achieve organisational objectives. Participants will grasp fundamental concepts, identify common communication tools, and learn how to contribute effectively to communication activities within an organisational context. The course aims to equip learners with the essential knowledge to understand and significantly contribute to marketing communications efforts.

Course Content:

1.Introduction to Strategic Marketing Communications: Understand the fundamental role and importance of strategic marketing communications in connecting with customers

2.Understanding the Target Audience: Learn methods for identifying and describing different target audiences for communication efforts

3.Key Marketing Communication Tools: Recognise and apply common marketing communication tools, media, and content used in practice

4.Crafting Messages: Develop skills in formulating clear, consistent, and simple messages for various communication channels

5.Planning Communication Activities: Outline the basic steps involved in planning and executing straightforward marketing communication initiatives

6.Evaluating Communications Effectiveness: Identify simple metrics and methods to assess whether marketing communication efforts are achieving their immediate goals

What Are The Benefits Of This Course

Upon completion of this course, participants will be able to:

• Explain Marketing Communications Strategy: Clearly describe the strategic role of marketing communications within an organisation

• Identify Target Audiences: Recognise and differentiate between various target audiences based on fundamental characteristics

• Describe Communication Tools, Media, and Content: Outline the main features and uses of common marketing communication tools, media and content

• Develop Basic Messages: Create simple, consistent messages suitable for communication tasks

• Outline Plans: Summarise the core stages involved in developing and implementing communication plans

• Evaluate Effectiveness: Identify straightforward ways to evaluate the success of marketing communication activities

Set out below below are the fees for our 1-day, Strategic Marketing Communications: Essentials course. Pricing is available for both individual participants and in-house group sessions. All fees are exclusive of VAT.

Open Course: Strategic Marketing Communications: Essentials

• Duration: 1-day

• Individual Fee: £350 per participant

• Delivery Format: In-person

• Catering: Tea and coffee provided (Lunch not provided)

• Venue: Multiple locations available (Please select your preferred venue at the time of booking)

In-House Course: Strategic Marketing Communications: Essentials

• Duration: 1-day

• Group Fee: £2,600 (Up to 14 participants)

• Delivery Format: In-person

• Venue: The client is to provide suitable venue/training space

• Catering: Lunch and refreshments (Optional: Provided by client)

• Course Trainer, Travel & Accommodation: No additional charges

• Customisation: Can be tailored to your team’s specific needs at no additional charge

Note: For larger groups, please

contact us for a bespoke quote.

Course Fees

Strategic Marketing Communications: Essentials

2-Day Course

2-Day Course Outline

This practical 2-day course is specifically designed for Leaders, Managers, and Team members who wish to understand the key principles and practical skills necessary for effective marketing communications and success, and apply them to achieve organisational objectives. Participants will grasp fundamental concepts, identify common communication tools and media, and learn how to contribute effectively and significantly to communication activities within an organisational context. The course aims to equip learners with the essential knowledge to understand and proactively support marketing communications efforts, enhancing their team's overall impact.

Course Content

1. Introduction to Strategic Marketing Communications: Understand the fundamental role and importance of strategic marketing communications in connecting with customers and supporting business goals.

2.Understanding the Target Audience: Learn methods for identifying, segmenting, and describing different target audiences for communication efforts.

3.Key Marketing Communication Tools & Media: Recognise and apply common marketing communication tools, media channels, and content types used in practice.

4.Crafting Effective Messages: Develop skills in formulating clear, consistent, and impactful messages tailored for various communication channels

5.Planning Communication Activities: Outline the basic steps involved in planning, implementing, and coordinating straightforward marketing communication initiatives

6.Evaluating Communications Effectiveness: Identify simple metrics and methods to assess whether marketing communication efforts are achieving their immediate goals and contributing to objectives

7.Produce action plans for marketing communication activity: Understand fundamental principles for developing and creating a written action plan for marketing communications activity

8.Ethical & Regulatory Foundations: Particularly in relation to AI, and recognise essential ethical principles and basic legal/regulatory requirements that govern responsible marketing communications practice

What Are The Benefits Of This Course

Upon completion of this course participants will be able to:

• Explain Strategic Communications: Clearly explain the strategic role of marketing communications in achieving organisational objectives

• Profile Target Audiences: Identify and create profiles of target audiences based on key characteristics

• Utilise Communication Tools: Select and describe the application of common marketing communication tools, media and content

• Develop Clear Messages: Create clear, consistent, and basic persuasive messages appropriate for different communication platforms

• Outline Communication Processes and Plans: Summarise and apply the core stages involved in developing and implementing communication plans

• Assess Basic Impact: Identify and utilise straightforward methods to evaluate the immediate success and basic impact of communication activities

• Produce effective marketing communications action plans

• Recognise Ethical Standards: Identify essential ethical considerations and basic regulatory requirements relevant to marketing communications ( inlcuding AI)

Set out below are the fees for our 2-day Strategic Marketing Communications Essentials course. Pricing is available for both individual participants and in-house group sessions. All fees are exclusive of VAT.

Open Course: Strategic Marketing Communications: Essentials

• Duration: 2-days

• Individual Fee: £600 per participant

• Delivery Format: In-person

• Catering: Tea and coffee provided (Lunch not provided)

• Venue: Multiple locations available (Please select your preferred venue at the time of booking)

In-House Course: Strategic Marketing Communications: Essentials

• Duration: 2-days

• Group Fee: £4,400 (up to 14 participants)

• Delivery Format: In-person

• Venue: The client is to provide suitable venue/training space

• Catering: Lunch and refreshments (Optional: Provided by client)

• Course Trainer, Travel & Accommodation: No additional charges

• Customisation: Can be tailored to your team’s specific needs at no additional charge

  Note: For larger groups, please contact us for a bespoke quote.

Course Fees